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Coca Cola

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Implementation Plan

            Our major goal as a company is to satisfy all of our customers, while also promoting our good ethics and social responsibility to the public.  Due to our success as a company we have something that many companies don’t.  We have money to put back into our business, so that we can continue to grow and do everything in our power to provide maximum satisfaction to our consumers.  We plan on using the money to update old equipment so that our facilities can operate more effectively.  Updating our equipment will also help to reduce the damage done to the environment.  We will also continue putting money into helping the environment.  As a company right now we put two billion a year into reducing damage done to the environment, we recycle and reuse different materials such as plastic and glass.  In doing this we reduce the amount of waste.  To do so would require ____ steps. First, research must be done to know the most up to date technology in aiding the environment. Furthermore, an analysis of all the companies and factories must be conducted. Next, a further research program must be conducted as the corporation undertakes the decision making process and selects a company/companies in which to purchase the equipment from. In continuation, the product needs to be delivered and set up in each factory. Next, the factories and business will be back online. Furthermore, each company/factory will be analyzed to determine the efficiency of the added technology. Finally, a report will be written, typed, and submitted.  A second major goal of our company is to create awareness of different coke product, which can be accomplished through advertising. Advertising will make the public more aware of our healthier beverages, such as our lines of diet or low calorie drinks, as well as our fruit juices.  The public is concerned about the healthiness of coke; we will show them the healthier side of that drink. Also it is planed that Coke will replace coffee. In doing this we will promote the energy aspect of coke. Our main goal however is to increase the profit by 100% on our less known brands. This will be done by spending more money on advertising these less known brands, such as, Full Throttle, Hi-C Blast, and Hundred Acre Woods. In addition, Coca Cola will be beginning a new promotion with PS3, associating_______ with it.  We will also be sponsoring high profile sports teams or athletes. For this to occur, many steps need to be taken. First, prototypes must be created in order to achieve each goal. Next, each promotion will be analyzed to determine the most effective one, and where to advertise each. After that, one would be selected for each objective and for each product. The promotional ideas would then be distributed to each area and be advertised. Statistics would be gathered to determine the efficiency of the promotional tactic. Finally, a report will be written, typed, and submitted.      

 

 

Implementation Plan

Technological Update Gantt Chart

Task Description

Parties Involved

Week of Quarter

1

2

3

4

5

6

7

8

9

10

11

12

13

Research of Technology

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis of Companies/Factories

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Select supplier company

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Equipment Purchase & Delivery

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Equipment Distribution

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Equipment Set Up

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Second Company/Factory Analysis

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Write, Type, and Submit Report

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Implementation Plan

First Quarter Gantt Chart

Task Description

Parties Involved

Week of Quarter

1

2

3

4

5

6

7

8

9

10

11

12

13

Creation of Promotions

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Analysis and Selection of Promotion

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Distribution of Promotion

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Advertising Promotion

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Statistic Research

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Statistic Analysis

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Write, Type, and Submit Report

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Legend

Starting Date of Project                        Duration of Project                   Completion of Project



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