-branding obvious and easily
-A lot of finance
-Word of mouth
-lack of popularity of many
Coca Cola’s brands
-Most unknown and rarely seen
-result of low profile or non-existent
-many successful brands to pursue
-advertise its less popular
-buy out competition.
-More Brand recognition
Strengths- Coca Cola is an extremely recognizable company. Popularity is one of its superior
strengths that is virtually incomparable. Coca Cola is known very well worldwide. It's branding is
obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without
a doubt, no beverage company compares to Coca Cola's social popularity status. Some people buy coke, not only because
of its taste, but because it is widely accepted and they feel like they are part of something so big and unifying. At the
other end of the spectrum, certain individuals choose not to drink coke, based solely on rebelling from the world's idea that
coke is something of such great power. Overwhelming is the best word to describe Coca Cola's popularity. It is scary to think
that its popularity has been constantly growing over the years and the possibility that there is still room to grow. If you
speak the words “Coca Cola”, it would definitely be recognized all around the world. Money is another thing that
is a strength of the company. Coca Cola deals with massive amounts of money all year. Like all businesses, they have had their
ups and downs financially, but they have done well in this compartment and will continue to do well and improve. The money
they are earning is substantially better than most beverage companies, and with that money, they put back into their own company
so that they can improve. Another strength that is very important to Coca Cola is customer loyalty. The 80/20 rule comes into
effect in this situation. Eighty percent of their profit comes from 20% of their loyal customers. Many people/families are
extremely loyal to Coca Cola. It would not be rare to constantly find bottles and cases of a product such as coke in a house.
It seems that some people would drink coke religiously like some people would drink water and milk. This is an improbable
feat. Customers will continually purchase these products, and will probably do so for a very long time. If two parents were
avid Coca Cola drinkers, this will be passed down do their children as they grow loyal to the company. With Coca Cola’s
ability to sell their product all over the world, customers will continue to buy what they know and what they like…Coca
Weaknesses- Coca Cola is a very successful company, with limited weaknesses. However they do
have a variety of weaknesses that need to be addressed if they want to rise to the next level. Word of mouth is probably a
strength and weakness of every company. While many people have good things to say, there are many individuals who are against
Coca Cola as a company, and the products in which they produce. Word of mouth unfortunately is something that is very hard
to control. While people will have their opinions, you have to try to sway their negative views. If bad comments and views
are put out to people who have yet to try Coca Cola products, then that could produce a lost customer which shows why word
of mouth is a weakness. Another aspect that could be viewed as a weakness is the lack of popularity of many of Coca Cola’s
drinks. Many drinks that they produce are extremely popular such as Coke and Sprite but this company has approximately 400
different drink types. Most are unknown and rarely seen for available purchase. These drinks do not probably taste bad, but
are rather a result of low profile or non existent advertising. This is a weakness that needs to be looked at when analyzing
their company. Another weakness that has been greatly publicized is the health issues that surround some of their products.
It is known that a popular product like coke is not very beneficial to your body and your health. With today’s constant
shift to health products, some products could possibly loose customers. This new focus on weight and health could be a problem
for the product that are labeled detrimental to you health.
Opportunities- Coca Cola has a few opportunities in its business. It has many successful brands
that it should continue to exploit and pursue. Coca Cola also has the opportunity to advertise its less popular products.
With a large income it has the available money to put some of these other beverages on the market. This could be very beneficial
to the company if they could start selling these other products to the same extent that they do with their main products.
Another opportunity that we have seen being put to use before is the ability for Coca Cola to buy out their competition. This
opportunity rarely presents itself in the world of business. However, with Coca Cola’s power and success, such a task
is not impossible. Coca Cola has bought out a countless number of drink brands. An easy way to turn their profit into your
profit is too buy out their company. Even though this may cost a vast amount of money initially, in the long run, if all goes
to plan, it results in a large profit. Also, the company will no longer need to worry about this product being part of the
competition. Brand recognition is the significant factor affecting Cokes competitive position. Coca Cola is known well throughout
90% of the world population today. Now Coca Cola wants to get there brand name known even better and possibly get closer and
closer to 100%. It is an opportunity that most companies will ever dream of, and would be a supreme accomplishment. Coca Cola
has an opportunity to continue to widen the gap between them and their competitors.
Threats- Despite the fact that Coca Cola dominates its market, it still has to deal with
many threats. Even though Coca Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness
attitude of the market could have a serious effect on Coca Cola. This definitely needs to be viewed as a dominant threat.
In today’s world, people are constantly trying to change their eating and drinking habits. This could directly affect
the sale of Coca Cola’s products. Another possible issue is the legal side of things. There are always issues with a
company of such supreme wealth and popularity. Somebody is always trying to find fault with the best and take them down. Coca
Cola has to be careful with lawsuits. Health minister could also be looked at as a threat. Again, some people may try to exploit
the unhealthy side of Coca Cola’s products and could threaten the status and success of sales. Other threats are of
course the competition. Coca Cola’s main competition being Pepsi, sells a very similar drink. Coca Cola needs to be
careful that Pepsi does not grow to be a more successful drink. Other product such as juices, coffee, and milk are threats.
These other beverage options could take precedent in some people’s minds over Coca Cola’s beverages and this could
threaten the potential success it presents again.