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Coca Cola

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Target Markets

Coca Cola Company tries to satisfy the needs of a whole line of different people.  They have drinks that target different, age groups, ethnic groups, sexes, lifestyles, etc.

There are some of the different brands:

Disney hundred Acre Woods:

Disney hundred Acre Woods is a fruit juice made for young children of ages about 3 to 10 and both sexes, it is for kids who love to explore the hundred acre woods with pooh and the gang.  With this drink the kids feel more of a connecting to the lovable bear they see on TV.  Coca Cola Seeing that many kids have very strong likes and dislikes, has created many flavours of this drink to satisfy more peoples needs.  There flavours include, Apple, Apple banana and cherry, and many more.

Qoo

Qoo is another fruit juice; it is sold in China, Japan, Hong Kong, Thailand and many other places.  It is very popular in the Asia and Europe areas.  Again they try to exploit everyone’s taste buds, so they created many different flavours in this drink as well, such as, pineapple, honey lemon, passion fruit, strawberry etc.  This product is again targeted for the ages 3-10, this is because of its fun fruit taste as well as the whimsical cartoon character on the front, its name is Qoo and it looks very cat like.

Odwalla

Odwalla is another fruit juice; this juice however is made for adults of about 30-50.  This drink is made for adults who want the healthiness of juice with a grownup taste.  It comes in many different flavours including: Orange Juice, Tangerine, Grapefruit, Carrot, etc.

Oasis

This is a juice made for the younger working adults, 20-30, know what they want, and are looking for a grownup juice.  It is available in berry, lemon and orange tangerine.  This drink is sold over a fairly wide range of places but is most popular in Britain and Ireland.

Minute Maid

Minute Maid targets kids and adults, ages 1-10 and 40+.  This drink is conveniently packaged to take with you on the go anywhere.  It also comes in many flavours such as apple, orange, cranberry, lemonade etc.  The minute maid products are for those people looking for great taste as well as a healthy beverage.  The minute maid products have received a health check from the heart and stroke foundation.  The health check is part of the reason for the wide target market, parents want their kids to be healthy and so knowing that this product is accepted by such a well known respected company pleases the parents and gives them a sense of relief.  Also as people get older they look more to make the healthier choices which is why this is such a good product for them.

Hi-C

This is a juice product.  It is designed for teenagers and young adults ages 13-25 of both sexes. This juice comes in many different flavours such as Fruit Punch, Wild Berry, Raspberry Kiwi, Smashin’ Wild Berry, Orange Lavaburst etc.  This juice is made with real fruits and is an excellent source of vitamin C.

Coca Cola

The Coca Cola drink is by far there most successful drink.  It is very popular among many different nations.  It is a soft drink.  Because of the huge demand for the coca cola drink, and the trend towards healthier lifestyles coca and begun to produce spin-offs of the coca cola product.  They have made drinks such as coca cola zero, coca cola diet, coca cola C2, coca cola with lime etc.  By having all these different drinks with the same basic taste they are able to target a much bigger market.  Due to the large success of the drinks coca cola is in demand worldwide.  As such the Coca Cola brand is sold in most countries in the world.

Coca Coal Zero

This drink is specifically targeted at teens that don’t want the calories that come with coke but want to same great taste.  This Product is sweetened with aspartame.

Coca Cola Diet

The diet drinks are targeted at adults of ages 30-50, who are health conscious but still love the great taste of coke.  This drink is sugar less.

Coca Cola with lime

The drink is sold in both regular and diet.  It is for a wide range a coke lovers who are looking for an extra little punch.

Sprite

This is a soft drink that has many different target markets.  This product has a different taste then coke all together and is not as popular but it is still a very popular drink.  Like coke it also has a whole other line of drinks associated with it, such as diet sprite, sprite zero, sprite with a hint of lime.  This drink is also sold in many places worldwide.

Real Gold

This is a soft drink, which is like an energy drink, because it gives you a boost in energy.  It is targeted at adult males in the work force.  This drink is sold solely in Japan.

Powerade

Powerade is a sports drink.  It is designed with a great taste and is also thirst quenching.  It is made for athletes of all ages, sexes and sports, but they would target this drink at teens and young adults, age’s 13- 27.  This drink is sold in many places but mostly over North America.

Aquarius

Aquarius is a sports drink, enjoyed by people who have healthy lifestyles.  It is made for athletes of all ages, sexes and sports, but they would target this drink at teens and young adults, age’s 13- 27.  This produce is very well known in Europe.  Particularly in France, Norway, Spain.  But it is still known all over.  It became even more successful when it became the official drink of the Olympic games in Barcelona in 1992.

Full Throttle

This is an energy drink.  It is designed for athletes both male and female but particularly males, of ages 14-25.  It is also designed for high school and university students, who need that extra energy to study for exams or tests or get up after that last night parting.

Georgia

Georgia is coffee drink, made for hard working adults of 30-50 years of age.  It is sold mainly in India, Japan.  But many other places as well.

Hajime

This is a green tea drink.  This drink is very popular in Japan as tea is a large part of their culture.

Kochakaden

This product is a tea drink.  It is favoured among the young Japanese, 15-30.

Swerve

Swerve is a milk product; it is available in white or chocolate milk.  It is sold in many schools in the United States.  It is targeted at young school kids, ages 7-12.  This product was created to give kids a healthier option.

Valser

Valser is bottled water. It is sold in Europe.  This product is used by people of all ages.  But mostly athletes and people living healthy lifestyles use it.

Desani

Desani is bottled water. It is sold in many places worldwide.  This product is used by people of all ages.  But mostly athletes and people living healthy lifestyles use it.

As we can see by looking at a select few of coca colas drinks they have a wide variety of drinks to satisfy everyone’s needs.

 

Market Segment

Products

General

Needs

Coca Cola

Minute Maid

Powerade

Dasani

Full Throttle

Georgia (Coffee)

 

Elementary Kids

 

 

S

S

 

 

 

Teenagers

P

 

P

S

P

 

Athletes

20-30

P

 

S

S

P

 

 

30-45

S

 

 

S

P

 

 

45-75

 

 

 

S

P

 

 

 

 

 

 

 

 

 

 

Younger Parents

P

P

S

 

 

P

Family

Younger Kids

 

P

 

 

 

 

 

Older Parents

 

P

 

 

 

P

 

Older Kids

P

P

S

 

 

 

 

 

 

 

 

 

 

 

 

Toddlers

 

P

 

 

 

 

 

Elementary Kids

 

P

S

 

 

 

 

Teenagers

P

S

P

 

P

S

Age Groups

20-30

P

S

 

P

S

P

 

30-45

P

P

 

P

 

P

 

45-75

 

P

 

P

 

P

 

75+

 

P

 

P

 

 



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