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Coca Cola

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Product/Service Strategy

Product 1: Full Throttle

Drink Type: Energy

 

Description: Full Throttle gives its drinkers a quick boost of energy that is provide through ingredients, including ginseng extract, caffeine, taurine, guarana extract, and vitamin B. This drink is also available sugar-free.

 

Product 2: Hi-C

Drink Type: Juices/Juice Drinks

 

Description: A brand of fruit juices that includes Hi-C Drink Box, Hi-C Blast, and Hi-C Sour Blast that is enjoyable in any circumstance. Real fruit made, real fruit flavour, and is fortified with 100% vitamin C. Available in a wide variety of flavours to accommodate all. Flavours include:

Hi-C Blast: Fruit Punch, Wild Berry, Raspberry Kiwi, and Blue Watermelon.  

Hi-C Sour Blast: Wild Cherry, Green Apple, and Strawberry

Hi-C Drink Box: Flashn’ Fruit Punch, Smashin’ Wild Berry, Orange Lavaburst, Grabbin’ Grape, Blazin’ Blueberry, Torrential Tropical Punch, Shoutin’ Orange Tangergreen, Wild Cherry, Poppin’ Lemonade, Boppin’ Strawberry, and Strawberry Kiwi Kraze, 

 

Product 3: Coca-Cola Zero

Drink Type: Soft Drink

 

Description: A new drink fashioned after the most popular and biggest-selling soft drink in history, as well as the best-known product in the world, Coca-Cola. Coca-Cola Zero provides its consumers with all the great taste of Coca-Cola Classic but with no calories. 

 

Product 4: Powerade Option

Drink Type: Sports

 

Description: An adjustment to the original Powerade. Powerade Option provides all of the great taste and hydration as the original Powerade, but with 80% less calories. Powerade Option provides all of the essential electrolytes and vitamin B that is lost through sweat. Available in Black Cherry, Lemon, and Strawberry.

 

Product 5: Nestea Light

Drink Type: Tea

 

Description: Nestea is a unique blend of tea and fruit flavours that provides a refreshing sensation. Nestea Light is fashioned similarly, preserving all of the flavours, however, with significantly less calories. Flavours available are Lemon, Peach, and Tangerine.  

 

Product 6: Dasani

Drink Type: Water

 

Description: A bottle of pure, essential, and refreshing water. Deliciously quenches your natural thirst.



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